The client had asked for a design that was colourful, playful and legible where their logo would have prominence, for establishing their brand in the market. Their main customer demography fell in the middle-class, middle-aged population bracket, since their essences were meant for everyday consumption.

The client wanted a mix of young, fun elements with the background with simple legible fonts to go with their logo. Using the colors in their logo, I started with minimalist approach to their labels and started adding elements from their logo itself.